97%
search online before they call.
BrightLocal
For SMBs leaking leads
Stop leaking the leads you already paid for.
Three systems. One job. Catch every lead before it walks.
62%
of SMB calls go unanswered.
CallRail
98%
read reviews before deciding.
BrightLocal 2024
Where it leaks
Three leaks. Each one quiet. All three expensive.
01
No site, or a weak one.
75%
judge your credibility from your site alone.
Stanford Web Credibility
02
Missed calls don't call back.
85%
of missed callers never try again.
SMB inbound studies
03
Reviews you never asked for.
5-10%
leave a review unprompted. The rest will, if asked.
Birdeye / Podium
System 01 · The website
Five seconds to convince them.
Fast. Mobile-first. Real photos, not stock. Phone above the fold.
88%
mobile searches convert within 24 hrs.
3x
more conversions at 1s vs 5s load.
Google CrUX
0.05s
to form a first impression.
Behaviour & IT
57%
won't recommend a bad mobile site.
Sweor / Adobe
ms-plumbing.com
M's Plumbing(602) 555-0144
24/7 · Mobile · 4.9 ★
Burst pipe? On the way.
Mobile plumber covering north Phoenix. 30-minute response guaranteed.
Call now →See services
4.9· 312 Google reviews
Conversion vs load time
Every extra second is a leak.
1001s
702s
503s
384s
325s
Indexed: 1s load = 100. Source: Google CrUX, Akamai.
9:41Customer
Today · 2:47 PM
✕ Missed call from you
+ 28 seconds
Hey, sorry we missed your call. What can we help with?
Locked out of my truck near 24th & Camelback
On the way. Tech ETA 22 min. Cost is $89 flat.
Perfect, see you soon 🙏
Lead recovered
Reply…
System 02 · Missed-call text-back
Missed the call? Catch the lead.
Auto-SMS within 30 seconds. Most don't call back. Most reply to a text.
62%
prefer texting a business.
EZ Texting / Pew
98%
SMS open rate. Email ~20%.
Gartner
45%
SMS reply rate vs ~6% email.
SimpleTexting
30s
is the sweet-spot reply window.
Drift / Velocify
Worked example
30 calls/wk. 19 missed. 16 never retry. Text-back recovers ~8. Two new jobs a week, free.
System 03 · Automated reviews
Reviews aren't vanity. They're your rank.
One polite SMS after every job. Direct link to Google. Rank rises.
76%
read reviews for local businesses.
BrightLocal
73%
ignore reviews older than 3 months.
BrightLocal
0.1★
lift = up to 25% more conversion.
Harvard / ReviewTrackers
30%+
leave a review when asked.
Podium / Birdeye
Google Reviews
4.9· 447 reviews
New today+ 4
Sarah K.12 min ago
“Same-day quote and the job done before lunch. Five stars all day.”
Marcus T.1 hr ago
“Showed up on time. Honest pricing. Will use again.”
Priya N.3 hrs ago
“Best customer service experience I've had with a trade. Highly recommend.”
Rank ↑ this week
Rating trend
4.9
447 reviews
+22 this month
Local pack
- #1 ↑M's Plumbing
- #2Competitor A
- #3Competitor B
Compounding
One alone is a feature. Three is a moat.
Each system feeds the next. Started once, it doesn't stop.
- 01 Found → 02 Hooked
- 02 Hooked → 03 Caught
- 03 Caught → 04 Done
- 04 Done → 05 Loop
- 05 Loop → 01 Found again
A week in the leak
Doing nothing isn't neutral. It compounds too.
Lost calls
~19 / wk
62% miss rate on 30 inbound calls
Never call back
~16 / wk
85% of missed callers don't retry
Reviews not asked for
~12 / wk
Customers served, prompts missed
Lost rank momentum
Daily
Every day without fresh reviews
Plain answers
No upsell. Just the answer.
Maps tells people you exist. A site tells them whether to trust you. You need both.
When a call goes unanswered, an automated SMS goes out within 30 seconds: 'Sorry we missed you, what can we help with?' Replies route to one inbox.
No. One polite SMS per completed job, with a direct link. No nags, no follow-ups, no fake reviews.
Yes. Recency matters more than raw count. Fresh reviews every week outrank a hundred old ones.
Site: 5-10 days. Text-back: one afternoon. Reviews: same week as your booking tool connects.
Local services where customers search, check the site and reviews, then call. Trades, salons, restaurants, clinics, fitness, repair.
Every week you wait, your competition gets found instead.
Today
Site live. Text-back on.
Week 1
Recovered leads in your inbox.
Month 1
Fresh reviews. Higher rank.